Commerce Manager

After creating and optimizing Meta advertising campaigns, the next step is setting up Commerce Manager and creating a Product Catalogue. A product catalogue allows businesses to organize their products and use them in shopping ads, catalogue ads, and dynamic advertising campaigns. In this activity, you will create a catalogue for Spice Garden Restaurant and add menu items to prepare for future advertising campaigns.

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objectives

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn

Objective:

To set up Meta Commerce Manager, create a product catalogue, and upload the Spice Garden Restaurant menu items.

Open Commerce Manager

• Log in to Meta Business Suite.
• Navigate to Commerce Manager.
• Click Create a Catalogue.

Create a Product Catalogue 

Configure the catalogue by entering:

• Catalogue Name: Spice Garden Menu

• Catalogue Type: Products

Associate the catalogue with the correct Business Account.

Save the catalogue settings.

Choose the Product Upload Method

Select a method to add products to the catalogue.

Choose one of the following:

• Add Products Manually

• Data Feed Upload

• Connect with an E-commerce Platform (if applicable)

For this activity, select Add Products Manually.

Add Menu Items to the Catalogue

Create product listings for Spice Garden menu items.

For each item, add:

• Product Name

• Product Description

• Product Category

• Price

• Availability

• Product Image

Repeat the process for multiple menu items.

Review Product Information

Check each catalogue item and verify:

• Product Name

• Description

• Price

• Image

• Availability Status

Correct any missing or inaccurate information.

Preview the Product Catalogue

Open the catalogue and review:

• Product Images

• Product Details

• Categories

• Pricing

Ensure that all products are displayed correctly.

Save and Publish the Catalogue

Review the complete catalogue setup.

Verify:

• Catalogue Name

• Product Listings

• Categories

• Connected Assets

Save the changes and publish the catalogue.

Now it's your turn!

Set up Commerce Manager and create a product catalogue for Spice Garden Restaurant.

You need to:

• Create a new product catalogue

• Add menu items manually

• Organize products into categories

• Verify product details

• Connect the catalogue with Meta assets

Congratulations!

You have successfully completed Commerce Manager LAB for Spice Garden.

In this LAB, you learned how to:

• How to access Meta Commerce Manager

• How to create a product catalogue

• How to add products manually

• How to organize products into categories

• How to connect a catalogue with Meta Business assets

• How to prepare a catalogue for future shopping and catalogue advertising campaigns