Presenting Partner Opportunity

PRESENTING PARTNER

OF BATTERSEA

POWER STATION

Battersea Power Station is more than an architectural landmark. It is a global icon of culture, innovation, and commerce. For the first time ever, we are offering an exclusive opportunity for a visionary brand to become the Presenting Partner, securing an unparalleled position alongside London’s most prestigious and dynamic destination as we embark on an exciting new chapter.

This is your opportunity to shape the future of London’s most dynamic destination.

UNRIVALLED SCALE,

UNLIMITED POTENTIAL

13M

visitors in 2024

28%

international tourists

15%

footfall growth year-on-year

150+

shops, restaurants & leisure attractions

>3,000

residents

6,600

workers

164

room boutique hotel

1

chimney lift visitor attraction

Perfectly positioned in the heart of London, Battersea Power Station offers unrivalled connectivity. Whether by Tube, rail, river or road, the entire capital is within easy reach, making Battersea Power Station a truly central and seamlessly connected destination.

PREMIUM RIVERSIDE LOCATION

INNOVATION THROUGH TIME

1929

Works begin on Battersea Power Station with Sir Giles Gilbert Scott joining the project

1933

Turbine Hall A is powered up

1937

Turbine Hall B construction began

1944

Turbine Hall B is powered up

1955

Turbine Hall B construction is complete and at its peak the Power Station provides London with up to a fifth of it’s power

1975

Turbine Hall A is decommissioned

1983

The Power Station is closed

2007

The Power Station is upgraded to Grade II* listed status

2012

The Power Station and surrounding area is purchased by a Malaysian consortium

2016

Apple commits to 500,000sq.ft of office space within the Power Station

2017

Circus West Village (Phase 1) opens

2021

New Zone 1 Underground Station opens

2022

14th October The Power Station opened to the public

2023

11 million visitors in year one — Battersea Power Station emerges as London’s most exciting destination

2025

Battersea Power Station now has over 150 brands on site, with exciting plans to launch a new tube entrance this year

WHERE CULTURE, COMMERCE & COMMUNITY CONNECT

Battersea Power Station has established itself as one of the most dynamic and diverse locations, globally, offering brand partners an extraordinary platform to engage with millions of visitors, residents, and businesses.

A thriving, multi-dimensional destination that brings together world-class leisure & retail, global tourism, commercial excellence, premium residential living, and a vibrant community.

Whether through premium retail experiences, cutting-edge workspaces, luxury living, or a commitment to social value, this is a place where culture, commerce, and creativity converge like nowhere else.

A BOOMING RETAIL & LEISURE AUDIENCE

CUSTOMER FOOTFALL

% BY VISITOR TYPE

13M

2024 annual footfall

15% increase

annual footfall vs previous years

250,000

2024 average weekly footfall

20M

mature predicted footfall

Source: CACI

Aged 25-44

>50%

Tourists

28%

London day trippers

25%

Catchment residents

25%

Workers

13%

Local residents

9%

HOME TO LONDON’S NEW A-LIST ADDRESSES

& A THRIVING BUSINESS COMMUNITY

Campaign & Festival Integration

Exclusive Events

Retail Engagement

Site-wide Activations

External Projection & Chimney Light-Up

Digital & Social Media Integration

External Projection

Global OOH Exposure

Exclusive Events

Global IP & Logo Lock-up

>3,000

1,800

New homes

6,600

Daily office population

Apple's UK Headquarters

On-site residents

ESTATE-WIDE

BRAND

INTEGRATION

Once a source of power for London, Battersea Power Station now serves as a destination for culture, community, and commerce.

As Presenting Partner, your brand becomes a part of that transformation – with integration opportunities and touch points across the entire estate – connecting with millions, shaping experiences, and leaving a lasting legacy.

Campaign & Festival Integration

Premium Hospitality

Retail Engagement

Site-wide Activations

External Projection & Chimney Light-Up

Digital & Social Media Integration

Global OOH Exposure

Exclusive Events

Global IP & Logo Lock-up

UNRIVALLED EXPERIENTIAL OFFERING

From high-footfall retail zones to iconic outdoor spaces and immersive digital touchpoints, this is a one-of-a-kind canvas for creating truly bespoke and unforgettable brand experiences.

WHERE BOLD IDEAS MEET GLOBAL AUDIENCES

PLUS EXCLUSIVE NAMING RIGHTS TO LIFT 109

With global visibility and daily visitor engagement, this iconic asset offers Presenting Partners the chance to align with innovation, heritage, and sky-high ambition.

Commanding views from the top of Battersea’s north-west chimney, Lift 109 is London’s most unique viewing experience — and now, a Naming Rights opportunity unlike any other.

Over

250,000

visitors annually and growing

YEAR-ROUND CAMPAIGN & EVENT INTEGRATION

As a Presenting Partner, you become part of the story – integrated across more than 100 curated events and 4 flagship campaigns that energise the estate all year round. From seasonal spectacles to everyday cultural touchpoints, this is your platform to connect, inspire, and stand out at one of London’s most iconic destinations.

celebrASIA

Christmas at BPS

Light Festival

Summer at BPS

Powering our Future, Together

YOUR BRAND,

OUR FUTURE

- seamlessly embedded in the fabric of this iconic landmark and positioned at the forefront of its next chapter.

For the first time, a visionary brand has the opportunity to become Presenting Partner

As Battersea Power Station enters its most dynamic phase of development, you’ll have a seat at the table of London’s most ambitious regeneration project—unlocking exclusive opportunities for integration, collaboration, and long-term brand impact.

Become our Presenting Partner

BPS@mongooseagency.com