Presenting Partner Opportunity
Presenting Partner Opportunity
PRESENTING PARTNER
OF BATTERSEA
POWER STATION
Battersea Power Station is more than an architectural landmark. It is a global icon of culture, innovation, and commerce. For the first time ever, we are offering an exclusive opportunity for a visionary brand to become the Presenting Partner, securing an unparalleled position alongside London’s most prestigious and dynamic destination as we embark on an exciting new chapter.
This is your opportunity to shape the future of London’s most dynamic destination.
UNRIVALLED SCALE,
UNLIMITED POTENTIAL
13M
visitors in 2024
28%
international tourists
15%
footfall growth year-on-year
150+
shops, restaurants & leisure attractions
>3,000
residents
6,600
workers
164
room boutique hotel
1
chimney lift visitor attraction
Perfectly positioned in the heart of London, Battersea Power Station offers unrivalled connectivity. Whether by Tube, rail, river or road, the entire capital is within easy reach, making Battersea Power Station a truly central and seamlessly connected destination.
PREMIUM RIVERSIDE LOCATION
INNOVATION THROUGH TIME
1929
Works begin on Battersea Power Station with Sir Giles Gilbert Scott joining the project
1933
Turbine Hall A is powered up
1937
Turbine Hall B construction began
1944
Turbine Hall B is powered up
1955
Turbine Hall B construction is complete and at its peak the Power Station provides London with up to a fifth of it’s power
1975
Turbine Hall A is decommissioned
1983
The Power Station is closed
2007
The Power Station is upgraded to Grade II* listed status
2012
The Power Station and surrounding area is purchased by a Malaysian consortium
2016
Apple commits to 500,000sq.ft of office space within the Power Station
2017
Circus West Village (Phase 1) opens
2021
New Zone 1 Underground Station opens
2022
14th October The Power Station opened to the public
2023
11 million visitors in year one — Battersea Power Station emerges as London’s most exciting destination
2025
Battersea Power Station now has over 150 brands on site, with exciting plans to launch a new tube entrance this year
WHERE CULTURE, COMMERCE & COMMUNITY CONNECT
Battersea Power Station has established itself as one of the most dynamic and diverse locations, globally, offering brand partners an extraordinary platform to engage with millions of visitors, residents, and businesses.
A thriving, multi-dimensional destination that brings together world-class leisure & retail, global tourism, commercial excellence, premium residential living, and a vibrant community.
Whether through premium retail experiences, cutting-edge workspaces, luxury living, or a commitment to social value, this is a place where culture, commerce, and creativity converge like nowhere else.
A BOOMING RETAIL & LEISURE AUDIENCE
CUSTOMER FOOTFALL
% BY VISITOR TYPE
13M
2024 annual footfall
15% increase
annual footfall vs previous years
250,000
2024 average weekly footfall
20M
mature predicted footfall
Source: CACI
Aged 25-44
>50%
Tourists
28%
London day trippers
25%
Catchment residents
25%
Workers
13%
Local residents
9%
HOME TO LONDON’S NEW A-LIST ADDRESSES
& A THRIVING BUSINESS COMMUNITY
Campaign & Festival Integration
Exclusive Events
Retail Engagement
Site-wide Activations
External Projection & Chimney Light-Up
Digital & Social Media Integration
External Projection
Global OOH Exposure
Exclusive Events
Global IP & Logo Lock-up
>3,000
1,800
New homes
6,600
Daily office population
Apple's UK Headquarters
On-site residents
ESTATE-WIDE
BRAND
INTEGRATION
Once a source of power for London, Battersea Power Station now serves as a destination for culture, community, and commerce.
As Presenting Partner, your brand becomes a part of that transformation – with integration opportunities and touch points across the entire estate – connecting with millions, shaping experiences, and leaving a lasting legacy.
Campaign & Festival Integration
Premium Hospitality
Retail Engagement
Site-wide Activations
External Projection & Chimney Light-Up
Digital & Social Media Integration
Global OOH Exposure
Exclusive Events
Global IP & Logo Lock-up
UNRIVALLED EXPERIENTIAL OFFERING
From high-footfall retail zones to iconic outdoor spaces and immersive digital touchpoints, this is a one-of-a-kind canvas for creating truly bespoke and unforgettable brand experiences.
WHERE BOLD IDEAS MEET GLOBAL AUDIENCES
PLUS EXCLUSIVE NAMING RIGHTS TO LIFT 109
With global visibility and daily visitor engagement, this iconic asset offers Presenting Partners the chance to align with innovation, heritage, and sky-high ambition.
Commanding views from the top of Battersea’s north-west chimney, Lift 109 is London’s most unique viewing experience — and now, a Naming Rights opportunity unlike any other.
Over
250,000
visitors annually and growing
YEAR-ROUND CAMPAIGN & EVENT INTEGRATION
As a Presenting Partner, you become part of the story – integrated across more than 100 curated events and 4 flagship campaigns that energise the estate all year round. From seasonal spectacles to everyday cultural touchpoints, this is your platform to connect, inspire, and stand out at one of London’s most iconic destinations.
celebrASIA
Christmas at BPS
Light Festival
Summer at BPS
Powering our Future, Together
YOUR BRAND,
OUR FUTURE
- seamlessly embedded in the fabric of this iconic landmark and positioned at the forefront of its next chapter.
For the first time, a visionary brand has the opportunity to become Presenting Partner
As Battersea Power Station enters its most dynamic phase of development, you’ll have a seat at the table of London’s most ambitious regeneration project—unlocking exclusive opportunities for integration, collaboration, and long-term brand impact.
Become our Presenting Partner
BPS@mongooseagency.com
