A MUST -VISIT TOURIST DESTINATION

• Battersea Power Station, one of London’s most important landmarks, opened to the public for the first time in history in 2022, and has quickly become one of the city’s must-visit destinations. Over 30 million people have visited Battersea Power Station since 2022.

• The neighbourhood is home to over 150 shops, restaurants, cafes and unique leisure experiences, as well as over 2,200 homes and c. 800,000 sq ft of offices delivered to date.

• Creating the perfect day out, visitors can enjoy attractions such as the Chimney Lift Experience, offering 360-degree views of London from the top of the north-west chimney, and NEON at Battersea Power Station, a new immersive exhibition space currently home to Jurassic World: The Exhibition.

• Approximately 25% of footfall to Battersea Power Station is from international tourists, with visitors from Saudi Arabia representing the second highest tourism market at Battersea Power Station.

• Battersea Power Station has fantastic public transport links, with its own Zone 1 Underground station putting the neighbourhood within 15 minutes of the West End and the City. The estate is also a short walk from Chelsea and Knightsbridge. Visitors can also take the Uber Boat by Thames Clippers river bus service to arrive at the neighbourhood by boat.

GLOBAL RESIDENTIAL INVESTMENT

• We have seen significant interest from the GCC to purchase residential properties at Battersea Power Station. The neighbourhood has been particularly popular with this market thanks to its riverside location, proximity to the West End and Knightsbridge, substantial retail and leisure offering, green space, and sense of community which creates a feeling of safety and security.

• Since the beginning of 2024, we have secured £40 million of residential sales to GCC purchasers, from Saudi Arabia, UAE, Jordan and Kuwait.

• GCC purchasers have been particularly drawn to the landmark new buildings designed by world-leading architects Gehry Partners and Foster + Partners, which are adjacent to the Grade II* listed Power Station, offering contemporary, high-specification and light- filled living.

• Demand has focused particularly on the larger units (2 and 3-bedroom apartments), offering space for larger families to enjoy.

• London remains a popular place for GCC purchasers to buy property outside of the region. London is considered a safe haven for investment, given the historic lack of volatility in the housing market, and has some of the best universities and schools in the world.

INTERNATIONAL MEDIA PRESENCE

• Battersea Power Station has a dedicated press office service operated from the UAE, responsible for growing Battersea Power Station’s presence across the GCC through earned media channels.

• In 2025, there has been a total of 97 pieces of media and social coverage to date.

• Battersea Power Station regularly welcomes influencers from MENA to the neighbourhood – 11 influencers have been hosted to date this year, including a recent residential partnership with Ola Farahat.

• Battersea Power Station also exhibited at the Arabian Travel Market 2025, demonstrating the importance of this market to the neighbourhood.

• Battersea Power Station has wider global presence in Malaysia, through its shareholders, and a social- first approach in China through Little Red Book and WeChat accounts and regularly hosting KOLs.

PRESENTING PARTNER

OF BATTERSEA

POWER STATION 

Battersea Power Station is more than an architectural landmark. It is a global icon of culture, innovation, and commerce. For the first time ever, we are offering an exclusive opportunity for a visionary brand to become the Presenting Partner, securing an unparalleled position alongside London’s most prestigious and dynamic destination as we embark on an exciting new chapter. 

This is your opportunity to shape the future of London’s most dynamic destination.

UNRIVALLED SCALE,

UNLIMITED POTENTIAL

PREMIUM RIVERSIDE LOCATION 

INNOVATION THROUGH TIME 

WHERE CULTURE, COMMERCE & COMMUNITY CONNECT 

Battersea Power Station has established itself as one of the most dynamic and diverse locations, globally, offering brand partners an extraordinary platform to engage with millions of visitors, residents, and businesses.

A thriving, multi-dimensional destination that brings together world-class leisure & retail, global tourism, commercial excellence, premium residential living, and a vibrant community.

Whether through premium retail experiences, cutting-edge workspaces, luxury living, or a commitment to social value, this is a place where culture, commerce, and creativity converge like nowhere else.

A BOOMING RETAIL & LEISURE AUDIENCE

ESTATE-WIDE

BRAND

INTEGRATION

Once a source of power for London, Battersea Power Station now serves as a destination for culture, community, and commerce.

From high-footfall retail zones to iconic outdoor spaces and immersive digital touchpoints, this is a one-of-a-kind canvas for creating truly bespoke and unforgettable brand experiences.

PLUS EXCLUSIVE NAMING RIGHTS TO LIFT 109

Commanding views from the top of Battersea’s north-west chimney, Lift 109 is London’s most unique viewing experience — and now, a Naming Rights opportunity unlike any other. 

As a Presenting Partner, you become part of the story – integrated across more than 100 curated events and 4 flagship campaigns that energise the estate all year round. From seasonal spectacles to everyday cultural touchpoints, this is your platform to connect, inspire, and stand out at one of London’s most iconic destinations.

celebrASIA

Christmas at BPS

Light Festival

Summer at BPS

YOUR BRAND,

OUR FUTURE

- seamlessly embedded in the fabric of this iconic landmark and positioned at the forefront of its next chapter.