Chivas Regal Crystalgold

COMMERCIAL ARTISTS 

We are thrilled to present our ideas for the Chivas Regal CrystalGold launch. It's an honour to enhance, elevate, and amplify this incredible concept, bringing bold creativity to this milestone moment. Thank you for this exciting opportunity

Hello

We are truly inspired by the gradual colour palette—it’s a concept we absolutely adore. The interplay of crystal hues and soft gold creates a visual harmony that feels both elevated and timeless. We’re excited to explore its full potential for this project.

Colour

We love the idea of blending distinct visual moments within a single frame. As the camera moves through the landscape, a sharp cut reveals a colder, more contrasted version of the same scene, embodying the crystal-inspired universe.

This contrast creates a striking dialogue between two aesthetics, unified in a dynamic and seamless composition, as beautifully shown in the reference video.

Colour with a gold mask Vs Inverted crystal clear

The reference captures a striking interplay of forms and contrasts, turning the landscape into something almost sculptural. Its dramatic quality aligns closely with the vision we’re pursuing, where contrast becomes a defining element of the narrative.

We’ve been testing visuals to explore how the two worlds coexist on screen.

Esto son WIP....

In terms of transitions, we're captivated by the idea of focusing on the intricate details of the iris. As we journey deeper into the pupil, the colors evolve organically, shifting subtly and fluidly. This transformation guides us through the narrative, creating a seamless and immersive visual journey that feels alive and connected to the rhythm of the story.

The ‘FLIP’

Audience

The audience in this spot should embody effortless style and coolness—fashionable, authentic and aspirational. Their presence will add energy and texture to the narrative.

By capturing them in natural, candid moments with thoughtful lighting and framing, we’ll highlight their individuality while seamlessly integrating them into the project’s refined visual world. Their attitude and style will bring a modern, dynamic edge to the story.

Chivas bottle

We need to capture the Chivas bottle as if it were a diamond—elevating its design through meticulous attention to detail and the nuances of its material. By playing with reflections, highlights, and transparency, we can reveal its brilliance. We imagine using the liquid inside as part of the storytelling, while introducing elements in front of the lens—filters, textures or objects—that interact with the light. These elements, combined with people passing behind, would create a symphony of distortions and transformations. The goal is to evoke moments that feel both dazzling and magical, amplifying the bottle’s elegance and uniqueness.

Abstract textures

Textures are a crucial element in shaping the edit—they invite experimentation, allowing us to craft new rhythms and forms. We’re working with a rich foundation: the fluidity of liquids, the elegance of crystal, the raw beauty of a breathtaking landscape, and the effortless style of cool individuals. Layering this with the interplay of golden tones contrasted against the clarity of crystal creates a dynamic visual language. These elements form a solid canvas to explore and transform, crafting shapes and sequences that evoke sensations of inspiration, sophistication, and glamour. The balance of these textures and colors will elevate the visuals, giving them depth and a tactile brilliance that captivates.

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Liquid textures

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Abstract logo effects

It would be fascinating to experiment with the brand's logo and tagline, integrating them into the edit in a subtle, sophisticated way. By using the crystal-like liquid as a medium, we can create moments where the text seems to emerge organically, blending with the imagery we capture. At first, the words appear fragmented or distorted—almost imperceptible—until they gradually reveal themselves as the journey unfolds. This interplay of liquid textures and text adds an experimental, dynamic quality that enhances the elegance and depth of the overall narrative, culminating in a moment of clarity and connection by the end.

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Product

It is absolutely essential to capture the product still life in a way that feels both elegant and sophisticated, elevating the bottle while immersing it in the inspirational universe we aim to create. Every element should align seamlessly with the background and set design, ensuring cohesion with the visual narrative of the video.

Capturing the maximum nuance in-camera is key—using light as a powerful tool to highlight the bottle’s refined details and subtle textures. We can explore a visual transition where the bottles start with one tone and, through a gradual play of light, shift into the crystal hue, embodying the project’s concept. This transformation will not only elevate the product but also create a magical, visually compelling moment that resonates with the essence of the story.

We want to capture a light that feels both sophisticated and elegant—light that doesn't just illuminate, but shapes the scene. It should create new forms, almost as if the light itself is sculpting the story. This is about elevating the product and everything we capture on screen. Every element must reflect the nuances we’re striving for, with a focus on sophistication that enhances the visual experience. It's essential that the light we use not only defines but also lifts the entire atmosphere, making everything feel elevated and timeless.

Cinematography

We imagine a dynamic edit that feels like a journey, exploring the spectrum of hues we’ll capture and bring to life. The idea of blending different images to create entirely new visuals excites us, embracing the magic that emerges from this interplay of imagery and color.

The core concept is a fluid edit that guides the viewer seamlessly—from the origins of the story to the moment it reaches its audience. Every moment should flow effortlessly, creating a dynamic rhythm that keeps us engaged and eager to see more. It’s about crafting a visual narrative that is both captivating and immersive.

Editing