Spice Garden Search Ad Setup

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to promote:

  • Table reservations

  • Online food orders

  • Restaurant visibility

  • Local customer reach

Your task is to create a Google Search Ad Campaign that helps Spice Garden appear in Google Search results when users search for restaurant-related keywords.

 

Pre-Lab Preparation

Topic : Search Ad

1) Search Ad Setup

2) Audience Targeting

3) Keyword Research

4) Ad Optimization & Ad Extension

Task 1: Access Google Ads Dashboard

Open Google Chrome Browser

1

  • Launch Google Chrome browser.

  • Launch Google Chrome browser.

Open Google Ads Platform

2

  • Search:
    Google Ads

  • Open the official Google Ads website.

  • Click “Sign In”.

Task 2:  Create New Campaign

Open Campaign Section

1

  • From the left-side menu, click:
    “Campaigns”

Click New Campaign

2

  • Click the blue “+” button.

  • Select:

“New Campaign”

Select Campaign Objective

3

Choose campaign objective such as:

  • Website Traffic

     OR

  • Leads

Then click:

“Continue”

Select Campaign Type

4

  • Select:
    “Search”

  • Click:
    “Continue”

Task 3: Configure Campaign Settings

Enter Campaign Name

1

Enter campaign name:

Spice Garden Search Campaign

Select Conversion Goals

2

Configure Bidding Strategy

3

Choose conversion goals such as:

  • Reservation Form Submission

Keep:

  • Bidding → Conversion
  • Uncheck - only bid for new customer
  • Click - Next

Configuring Campaign setup

4

  • Uncheck :

  • Google Search Partners Network (recommended)

  • Google Display Network (recommended)

Select Location

5

Ex - Pune, Pimpri-Chinchwad, Nashik

Select Language 

6

  • Choose:
    “English”

 Defining the Audience Segment

7

Click → Browse → Choose Affinity → Food & Dining → Choose the category as mentioned in the above screenshot

Defining important setting  

8

Keep other setting as it is as below -

  1. Ad rotation - Optimize: Prefer best performing ads 

  2. Start and end date - ( specify if required )

  3. Ad Scheduled - All day

  4. Campaign URL option - No option set

  5. Page feed - Add page feed to your campaign

Task 4: Configuring AI-Max campaign setting 

 For now off the setting and click on next

1

Submit the website url if you have to generate the assets and keywords for the ads.

2

( Recommendation - Skip this part )

Task 5:  Optimizing Keyword and Ads

For the keyword research purpose use → Google Keyword Planner

  • Choose → keyword planner

Go to Search Bar and Search for → Google Keyword Planner.

1

  • Click on Discover new keyword

2

Put at least 4 to 5 keywords there 

Ex . -

  • restaurant near me

  • best restaurant near me

  • family restaurant

  • veg restaurant

  • non veg restaurant

  • dine in restaurant

  • restaurant in pune

  • top restaurants in pune

  • best food place near me

  • fine dining restaurant

Put at least this keyword in the search box to get the search volume idea.

Select the high search volume keywords with high competition and copy it.

Come back to the Keyword and Ad group level setting and paste out the keyword which you copied.

Scroll down simply and setup the ad copy

Understand Keyword Match Types

Match TypeExample
Broad Match  restaurant near me
Phrase Match  “family restaurant”
Exact Match[veg restaurant pune]

Imp note - Try to use the Phrase Match and exact match type more to get better results. 

Task 6: Create Ad Creative

Step-by-Step Procedure

Final Url

1

Copy the landing page url on which you have to drive the traffic.

Ex - www.spicegarden.com 

 Optimizing the Headlines

2

Put the all the 15 headlines over there.

Ex - Best Food in Pune

Family Dining Spot

Book Table Today

Delicious Food Here

Taste Authentic Food

Best Veg Restaurant

Order Food Online

Fine Dining Pune

Fresh & Tasty Meals

Spice Garden Pune

Enjoy Family Dinner

Restaurant Near You

Hot & Spicy Meals

Reserve Your Table

Best Dinner Place

Define 4 Description at least

3

Add 4 to 5 sitelinks at least - 

4

Sitelink 1

Link Text: Book Table Online

Sitelink 2

Link Text: Order Food Online

Description 1: Fast home delivery available

Description 2: Order your favorite meals

Final URL: https://www.spicegarden.com/order-online

 

Sitelink 3

Link Text: View Our Menu

Description 1: Explore delicious dishes

Description 2: Veg & non-veg options

Final URL: https://www.spicegarden.com/menu

Description 1: Reserve your table instantly

Description 2: Enjoy dining with family

Final URL: https://www.spicegarden.com/book-table

Save and Apply it

  • After that click on continue

Add Mobile Number

5

  • Click save and continue

 Setup the Daily budget or campaign total Budget

6

Click on NEXT

  • Last step - Preview the ad copy and submit it.

Expected Outcome

  • Create a Google Search Campaign

  • Configure campaign settings

  • Set location targeting

  • Add keywords and match types

  • Create responsive search ads

  • Publish and verify campaigns

 

Congratulations!

You have successfully completed Spice Garden Search Ad Setup.

In this LAB, you learned how to:

  • Create a Search Campaign

  • Configure campaign settings

  • Add keywords and ad groups

  • Create search advertisements

  • Publish campaigns in Google Ads

Checkpoint

This practical setup will help you run search advertising campaigns for local businesses effectively.

Spice Garden Search Ad Setup

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Spice Garden Search Ad Setup

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