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Budget Planning
Media and Budget Planning for Marketing
Learning Outcome
6
Allocate budget across campaigns
5
Allocate budget across channels
4
Select suitable marketing channels
3
Explain the importance of marketing budgets
2
Understand budget planning
1
Understand media planning
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Introduction to Media Planning
Media Planning is the process of selecting marketing channels to reach the target audience.
Purpose
Reach the right audience
Improve campaign effectiveness
Optimize marketing spend
Increase business results
Common Marketing Channels
Google Ads
Facebook Ads
Instagram Ads
YouTube Ads
Email Marketing
SEO
Introduction to Media Planning
Practical Understanding
Possible Answers:
YouTube
Introduction to Budget Planning
Budget Planning is the process of deciding how much money will be spent on marketing activities.
Control spending
Avoid overspending
Track performance
Improve ROI
Introduction to Budget Planning
Importance of Marketing Budget
Why Budget Planning Matters
Without Budget Planning
Prevents unnecessary spending
Improves campaign management
Helps measure ROI
Supports business growth
Enables better decision-making
Overspending
Poor results
Lack of control
Choosing the Right Marketing Channels
Different businesses require different channels.
Service Business
Ecommerce Business
Google Search Ads
Facebook Ads
Instagram Ads
Show ads when people search for services you offer
Reach a wide audience and generate leads
Build brand awareness and engage potential customers
Shopping Ads
Instagram Ads
Youtube Ads
Show your products directly to ready to buy customers
Showcase products and drive interest through visual content
Use video ads to build awareness and influence buying decisions
Budget Allocation Across Channels
Businesses divide their budget across multiple channels.
Example
Channel
Budget
Instagram Ads
Google Ads
Remarketing Ads
₹20,000
₹10,000
₹20,000
Budget Allocation Across Campaigns
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Marketing activities should be planned in advance
4
Budgets should be distributed strategically
3
Different businesses require different channels
2
Budget Planning controls marketing spend
1
Media Planning selects the right marketing channels
Quiz
Which channel is commonly used by ecommerce businesses?
A. Google Shopping Ads0
B. Radio Ads
C. Newspapers Only
D. Flyers
Quiz
Which channel is commonly used by ecommerce businesses?
A. Google Shopping Ads0
B. Radio Ads
C. Newspapers Only
D. Flyers
Budget Planning : Media and Budget Planning for Marketing
By Content ITV
