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Customer Centricity & Profiling
Demographics
Learning Outcome
4
Differentiate between demographic and psychographic
3
Explain why demographic grouping improves marketing results
2
Identify key demographic factors like age, gender, income
1
Define demographic targeting in simple terms
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Right demographic targeting reduces waste , improves results
4
Demographics explain who the customer is
3
Different groups need different messages and offers
2
They help group customers into meaningful segments
1
Demographics are basic details like age, gender, income
Quiz
What is demographic targeting mainly based on?
A. User interests and hobbies
B. User mindset and lifestyle
C. Basic personal details like age, gender, income
D. Online behavior and engagement
Quiz
What is demographic targeting mainly based on?
A. User interests and hobbies
B. User mindset and lifestyle
C. Basic personal details like age, gender, income
D. Online behavior and engagement
Customer Centricity & Profiling: Demographics
By Content ITV
