Action
The purpose of stories
Remembering
The purpose of stories
Origin Stories
The purpose of stories
Guidance
The purpose of stories
Morality & Cautionary tales
The purpose of stories
Entertainment
The purpose of stories
Information
Why storytelling & interactivity?
- Every experience has a feel and culture and an emotional transfer
- What is the association that people connect with?
- We use storytelling to immerse people easily in an experience
Begin
Middle
End
Begin
Middle
End
Begin
Middle
End
Edward McKnight Kauffer, Oxhey Woods
Edward McKnight Kauffer, Well done! World record Villiers
Forest Gump, Robert Zemeckis
The Wizard Of Oz, Victor Flemming
Nomadland, Chloé Zhao
Begin
Middle
End
Begin
Middle
End
The Hero's Journey
Begin
Middle
End
Begin
Middle
End
Begin
Middle
End
Critique
How to apply this to:
- shorter stories?
- digital stories?
- real life stories?
- documentary?
- games?
Exihibition Journey
symmetry vs asymmetry
strange rooms
One path, one story
Exihibition Journey
Storyboard
Ingredients
of a story
Arc the story has a beginning, middle and ending
Change the story changes a character or a situation
Theme a story has a bigger meaning
Exercise
Beginning of a story
Create a storyboard
Chicken crosses the street, a truck is approaching from a distance.
Chicken
or
Egg
Rule of three
Emotion
The Emotional Journey
Plutchnik’s wheel of emotions
8 basic emotions
universal language
- but different cultural acceptance
evolution theory
Don Norman
Usability Expert
THE
EXPERIENCE
ECONOMY
The Emotional Journey
The Emotional Journey
Telling a story
ACT 1: The set-up
Create engagement by igniting imagination
- Sight: Describing visuals
- Sound: Including auditory elements
- Touch: Incorporating tactile sensations
- Taste: Mentioning flavors, if applicable
- Smell: Describing scents
- Nothing is random, every detail leads up to the next act
Tip: Think of a story as a comic book.
ACT 2: The conflict
Introduce the event or moment that sets the story in motion: things are changing. The events unfold.
ACT 3: The resolution
This is the end, this can be a twist or a reveal