ADIDAS ADIZERO SS25 STORYBOARD

STORYBOARD

Waking up intimately, without showing the face, using dynamic lighting and silhouette.

She puts on her sneakers to go for a run

INTIMATE

INTIMATE to MARATHON MATCH CUT

Location shots of where we are.

Early morning focus

Tracking the solo runner, capturing as many details as possible beyond the general view

We are immersed in the marathon world, with very short shots of her. Flashes of different moments.

We see her sitting on the bed.

Walking through the hallway of the house, perhaps holding her slippers in her hand.

A quick edit of marathon-running images. Texture, details—it’s a brief cocktail of visuals.

Resources of the training group members

Tracking the group from different locations

INTIMATE

MARATHON

TRAINING

MARATHON

Dolly out

Training location

A frontal close-up of the athlete's face and eyes at home. As she breathes, she closes her eyes. We match cut to the same camera angle—when she opens her eyes and continues breathing, she is now running. The camera then dollies out from her eyes, revealing that she is in motion, running.

STORYBOARD 60"

Frontal tracking shot of her running.

Reflection in a glass of a group of people running.

Tracking shot from the training van, with a rearview mirror view of the group running.

Cut to shots of warm-up exercises early in the morning

A wide shot showing her running alone in the middle of a road

Backlit shot of the training group

Shot of collecting water / close-up of it being poured over her.

Close-ups of the shirts and sweaty skin in slow motion.

More intimate scenes, exhausted, with sweat dripping down.

Scenes of her eating and drinking.

Scene of her with the physiotherapist, focusing on healing. Portraying pain and effort.

TRAINING

MARATHON

TRAINING

TRAINING / MARATHON

MARATHON

TRAINING

MARATHON

TRAINING

Portrait

TRAINING

Boston 12

Adios Pro

She is training with Boston 12. Grip camara to feet. Transition to marathon. Grip camara to feet. Transition to marathon. Same shot as before but now she's wearing Adios Pro.

STORYBOARD 60"

Close-up of the sneakers, tracking the group from behind.

Wide shot of the training session

Close-up of sweat

Close-up of her running at full speed.

Close-up details of the marathon group.

Close-up details of the marathon group.

Track in to athlete's eyes in slow motion. Capturing her determination. We get very very close. When we are very close she breaths to start running and cut.

TRAINING

MARATHON

Camera travels along the ground in slow motion. Track in. Capturing the feet of the athletes wearing the Adios Pro. Straching, rotating ankles, muscles contraction. Getting ready.

MARATHON trans to TRAINING

In the marathon, many runners wearing Adios Pro shoes come into view. The camera pans, leading to the next shot.

MARATHON trans to TRAINING

As the camera pans, the runners are in a different location, still running but now wearing the Boston 12.