Sales Campaign

The Spice Garden Restaurant has successfully created a product catalogue in Meta Commerce Manager. The next step is creating a Sales Campaign to encourage customers to complete valuable actions such as placing food orders, purchasing meal combos, or making online reservations. In this activity, you will create a Meta Sales Campaign, select the appropriate conversion location, define the target audience, and use the product catalogue to promote menu items.

Objective:

To create a Meta Sales Campaign that drives online orders and conversions for Spice Garden Restaurant using the product catalogue.

Open Meta Ads Manager

• Log in to Meta Business Suite.
• Navigate to Ads Manager.
• Click Create to start a new campaign.

Select the Campaign Objective

• Choose the Sales campaign objective.
• Click Continue.
• Review the campaign objective before proceeding.

Configure Campaign Settings

Enter the campaign details.

Configure:

• Campaign Name

• Buying Type (Auction)

• Campaign Objective (Sales)

Enable Advantage Campaign Budget if required.

Set the campaign budget and schedule.

Select the Conversion Location

Choose where the conversion should occur.

Examples:

• Website

• Website and App (if applicable)

Select Website as the conversion location.

Choose the Meta Pixel configured for the Spice Garden website.

Select the conversion event to optimize for, such as:

• Purchase

• Place Order

• Complete Reservation

Define the Target Audience

Configure the audience using:

• Location

• Age Group

• Gender

• Language

• Interests

Examples:

• Food Lovers

• Restaurant Visitors

• Online Food Ordering

• Chinese Cuisine

Review the estimated audience size.

Configure Ad Placements

Select the placement option.

Choose:

• Advantage+ Placements (Recommended)

or

• Manual Placements

Review the available placements.

Create the Sales Advertisement

Create the advertisement by adding:

• Campaign Image or Video

• Primary Text

• Headline

• Description

• Website URL

• Call-to-Action

Examples of CTA:

• Order Now

• Book Now

• Shop Now

Ensure the advertisement clearly promotes the restaurant's products or offers.

Use the Product Catalogue

• Attach the Spice Garden Product Catalogue created in Commerce Manager.
• Select the products or menu items to be promoted.

Review and Publish the Campaign

Before publishing, verify:

• Campaign Objective

• Conversion Event

• Meta Pixel

• Target Audience

• Budget

• Placements

• Product Catalogue

• Advertisement Creative

Click Publish to launch the campaign.

• Verify that the correct product information and images are displayed.

Monitor Campaign Performance

After the campaign starts delivering, monitor the following metrics in Ads Manager:

• Purchases or Orders

• Conversion Rate

• Cost per Purchase

• Return on Ad Spend (ROAS)

• Click-Through Rate (CTR)

• Reach and Impressions

Record the campaign performance for future optimization.

Now it's your turn!

Create a Meta Sales Campaign for Spice Garden Restaurant.

You need to:

• Create a new Sales campaign

• Configure campaign settings

• Select the website as the conversion location

• Choose the Meta Pixel and conversion event

• Define the target audience

• Configure ad placements

• Create the sales advertisement

• Attach the product catalogue

• Review and publish the campaign

• Monitor campaign performance

Congratulations!

You have successfully completed Sales Campaign LAB for Spice Garden.

In this LAB, you learned how to:

• How to create a Sales Campaign in Meta Ads Manager

• How to configure website conversion tracking

• How to optimize a campaign for sales objectives

• How to use a product catalogue in advertisements

• How to select conversion events

• How to monitor campaign performance using sales metrics