Create Video Ads (Spice Garden)

In the previous Lab we optimize the basic campaign level setting of Video campaign.

In this lab we will see the Ad group level optimization and its further settings.

Topic : Video Ad

1) Types of Video Ad

2) Related Video for Ad

3) Audience Targeting

4) Topic & Placement Targeting

5) Ad Optimization

Setup of Ad Group

Give name to the Ad Group → Spice Garden Restaurant Ad Group

Choose channel → Let me choose →

• Youtube in-stream

• Youtube in-feed

• Youtube Shorts

Check all the above fields

Setuping the Audience Setting  

Audience Name - Spice Garden Restaurant_T.A ( T = Target, A= Audience )

Then select → interest and detail demographic → browse → Affinity → Food & dining  → select the below things

• Fast Food Cravers

• Foodies

• Frequently Dines out

• Prefers Organic Food

• Vegetarian & Vegan

• Then click on

  ‘Save’ 

Setup optimize targeting

Choose the Ad type  

Checked the  

• Use optimized targeting

Then

Click on ‘Go to Ad 1’  

Choose Ad Type as → Video Ad

Give Name to the Ad → Spice Garden Restaurant Ad

Final url - www.spicegardenrestaurant.com 

Video - copy paste the video which we uploaded on youtube

• Add logo

Add Headlines, Long headlines and Description

• After this review the campaign level and Ad group level settings and publish the campaign.

After completing this LAB, learners will be able to:

• Create promotional restaurant videos

• Use Canva video editor

• Upload videos to YouTube

• Create Video Ads Campaigns

• Configure audience targeting

Congratulations!

You have successfully completed the Video Advertisement LAB for Spice Garden.

In this LAB, you learned how to:

• Optimize Ad Group level setting for the video campaign

This knowledge will help you create engaging video marketing campaigns for businesses.

Topic : Performance Max & Discover ad

1) How the Performace Ad Work

2) Peformance Ad Setup

3) Discover Ad Setup

4) Ad Optimization