GMC Setup & Product Upload (Spice Garden)

GMC Setup & Product Upload (Spice Garden)

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to showcase food products and meal offers on Google platforms such as:

Google Shopping
Google Search
Google Images

YouTube
Google Display Network

Your task is to create a Google Merchant Center account and upload Spice Garden food products for advertising purposes.

Pre-Lab Preparation

Topic : Shopping Ad

1) Google Merchant Center

2) Upload the Product on GMC

3) Shopping Ad Setup

Task 1: Access Google Merchant Center

Open Google Chrome Browser

Launch Google Chrome browser.
Ensure internet connectivity is active.

Search Google Merchant Center

Search:
Google Merchant Center
Open official Merchant Center website.

Setup of Google Merchant center

Click Continue To Merchant Center

Task 2: Setup Merchant Center Account

Enter Business Information

Fill business details such as:

Field	Sample Value
Business Name	Spice Garden
Country	India
Time Zone	India Standard Time

Then click:

“Continue”

Add Business Address

Enter restaurant address details.

Example:

Spice Garden Restaurant,

Pune, Maharashtra, India

Then click on Continue button

Then click on Add an HTML tag on file for the verification purpose.

Copy the tag and go to google tag manager.

Click on New Tag

Give Name to the tag - GMC_tag_setup

Click on Tag Configuration

Custom → Choose custom HTML

Paste the copied tag there.

Then click on Triggering

Choose Triggering type → All Pages

Then click on save.

Click on Submit

After that click on Publish

Wait for above kind of validation then come back to GMC Dashboard.

Then click on verify

After that successfully will get opened.

Task 3: Create Product Feed

Navigate to Products Section

From left-side menu, click:
“Products”

Add New Product Feed

Click:
“Add Products”

Select Feed Method

Choose:

Google Sheets
OR
Manual Upload

Choose Google sheet option from the list and upload the sheet.

Upload Spice Garden Products

After uploading the products sheet click on Continue

After uploading the products will get the above kind of dashboard after that check the product approval status.

Task 4: Link GMC with Google Ads

Open Linked Accounts in Google Ads

Navigate to:

Tool → Data Manager →

Choose Google Merchant Center from the list

Choose 2nd option - Link through business Manager and click on continue

Click on Next

( Imp note - Create all accounts of all google products through same mail so it will be better to fetch all the other google products. As you can see the google merchant had created through same mail so after choosing the ‘Link through Business Manager’ we are getting 1 merchant center account in the list of Business Manager )

After that click on click

Now successfully account has been connected

Setup the shopping campaign

Then click on cross mark and come to campaign dashboard by choosing campaign option from the left menu.

Click on + icon → New campaign

Choose Sales Campaign and click on continue.

Click on shopping campaign then google autofetch the google merchant center account.

After that

Maximize your reach by switching to Performance Max → Choose ‘Continue with a Shopping campaign’

Task 5: Campaign Optimization

Campaign Name - Spice Garden Shopping Campaign

After that click on continue

Task 6: Budget and Bidding Optimization

Set demo average Daily Budget for the campaign - Rs 500
Bidding - Manual CPC
Customer acquisition - keep unchecked this
Campaign priority - Low

After setup above the setting click on Next.

Task 7: Location settings optimization

Choose - Enter another location
Locations as below - 1) Pimpri Chinchwad, wakad, hinjewadi
Keep local products - Turned off
EU political ads - No, this campaign doesn't have EU political ads
Keep other setting as it is and click on Next.

Task 8: Ad Group optimization

Ad Group Name - Spice Garden Products
Ad group bid - Rs 10
Product Groups - Choose all products.

Click on Next

Task 9: Reviewing the campaign and its publishing

Review all the setting which you optimize and publish the campaign.

Expected Outcome

After completing this LAB, learners will be able to:

Create Google Merchant Center accounts

Verify business websites
Create product feeds
Upload products
Fix product feed issues
Link Merchant Center with Google Ads

Congratulations!

You have successfully completed the GMC Setup & Product Upload LAB for Spice Garden.

In this LAB, you learned how to:

Create Google Merchant Center accounts
Verify business websites
Upload product feeds
Manage product listings
Link Merchant Center with Google Ads

Checkpoint

Optimizing the Shopping Campaign

This setup will help businesses showcase products across Google platforms effectively.

Next-Lab Preparation

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Pre-Lab Preparation

Explore different restaurants
View food items and menus
Add items to cart
Place orders online

Topic : Weaving the world of Web

1) Navigating the world of Web

2) Building Blocks of Website,

3) Tag Titans: Fundamental Web Construct.

git pull origin branchName

Git Pull

Task 1: Understanding BRD

Before you start building anything, you need to clearly understand what the client actually wants.So, let’s begin by understanding the BRD (Business Requirement Document) shared by the client.

BRD Full Form is Business Requirement Details.BRD like a plan for building a house. This plan helps the builder understand what to build.In the same way,BRD tells developers what the client wants to build

Click to download BRD : BiteBox_BRD.pdf

Activity

After going through BRD list down the Core Features and Web Pages in the tabulated Format as shown Below.

Col 1	Col 2	Col 3
Row 1
Row 2
Row 3

Formula

Profit = Revenue - Cost

Task 2: Create WireFrame

Now that you understand the requirements, don’t jump into coding yet. Before development, we always visualize the layout.

Now lets create a simple wireframe for the homepage.

A wireframe is like a layout plan of a house. Before building, you decide where rooms, doors, and windows will be placed.Similarly, a wireframe helps you plan where elements like headers, images, and buttons will appear on a webpage—before adding design or colours.

Task 3: Code Editor Installation

Good work on completing the planning phase.

Now we will start development. Before that, make sure your system is ready with the required tools.

In this step we will install the VS code editor that will help to Write code efficiently,Organize files , Run and test your application

Go to the visual studio code official website

Click to download Homepage Wireframe : Homepage Wireframe

Link - https://code.visualstudio.com/download

Choose your operating system(windows / Mac) and download the installation file.

Double click on the download app and Accept the agreement and click next

It is a long established fact that a reader will be distracted

Sub Steps

Double click on the download app and Accept the agreement and click next

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

Great job!
You have successfully completed your first lab on BiteBox Project Onboarding.

In this lab, you have: Understood the BRD, Created a wireframe, Set up your development environment, Organised your project structure, Run your first program

You are now ready to move to the next stage of development

Checkpoint

Next-Lab Preparation

Git Push

git push origin branchName

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Text box Width : 887
Business Scenario, Pre-lab Preparation, Next-lab Preparation, Task, Activity, Checkpoint : 90%.
Steps : 1,2,3 [Sub Steps - a,b,c]
Normal Text, Topic Name : 80%
Subtopic : 70%
Code Box font Size : 16px