Ad Set Up as per the Funnel on Google
Funnel Creation on Google for Service and Ecommerce Business
Learning Outcome
6
Build Google funnels for ecommerce businesses
5
Build Google funnels for service businesses
4
Differentiate Search, Display, Video, and Shopping campaigns
3
Match campaigns to customer intent
2
Identify different Google campaign types
1
Understand Google's advertising ecosystem
Amit's Home Cleaning Service
Amit started a home cleaning service.
Initially, he only ran Google Search Ads.
He got some leads but growth was slow.
Amit's Home Cleaning Service
Later he created a complete Google funnel:
Amit's Home Cleaning Service
As a result, more people discovered his business, remembered his brand, and eventually booked cleaning services.
Amit realized:
Different Google campaigns serve different stages of the customer journey.
Transition: From Amit's Story to Google Campaign Types
Think about Amit's business.
Some people had never heard about his service.
Some had visited his website but left.
Some were actively searching:
"Home cleaning service near me"
Transition: From Amit's Story to Google Campaign Types
Each group needed a different type of advertisement.
Google provides different campaign types to reach customers based on their level of intent.
Understanding Google's Advertising Ecosystem
Google Ads allows businesses to advertise across multiple platforms.
Google Ads Campaign Types
Video Campaign
03
Display Campaign
02
Banner ads shown across websites and apps.
Ads shown on YouTube.
Search Campaign
01
Text ads shown on Google Search.
Google Ads Campaign Types
Performance Max
05
Ads shown across all Google channels.
Shopping Campaign
04
Product ads shown on Google Shopping.
Mapping Google Campaigns to Customer Intent
|
Exploring |
|
Researching |
|
Comparing |
|
Ready to Buy |
|
Video / Display |
|
Display / Search |
|
search |
|
Search / Shopping |
Customer Intent
Campaign Type
Search vs Display vs Video vs Shopping Campaigns
Search
Capture demand
Display
Create awareness
Video
Educate and engage
Shopping
Drive ecommerce sales
Campaign
Purpose
Search vs Display vs Video vs Shopping Campaigns
Display
Banner ad on a blog
02
Video
YouTube shoe review ad
03
Shopping
Product listing with price
04
Search
"Best Running Shoes"
01
Service Business Funnel Structure
TOFU:
MOFU:
BOFU:
Cleaning tips video
Customer testimonials
"Book Cleaning Service Today"
01
02
03
Business:
Home Cleaning Service
Example :
Ecommerce Funnel Structure
MOFU:
Customer Reviews Banner
BOFU:
Shopping Ad with Price
Example
-
Business:
Online Shoe Store
TOFU:
New Collection Video
Ecommerce Funnel Structure
Launch and Optimize
Create Ad Creative
Choose Campaign Type
Select Funnel Stage
Identify Customer Journey
Summary
5
Video Ads help educate and engage users
4
Display Ads help create awareness and remarketing
3
Search Ads target high-intent users
2
Different campaigns support different funnel stages
1
Google offers multiple advertising channels
Quiz
Which campaign type is most suitable for ecommerce products?
A. Display
B. Shopping
C. Gmail
D. Discovery
Quiz
Which campaign type is most suitable for ecommerce products?
A. Display
B. Shopping
C. Gmail
D. Discovery
