Digital Roadmap
Digital Marketing Roadmap for Business Growth
Learning Outcome
6
Create lead generation strategies
5
Plan marketing activities
4
Select suitable marketing channels
3
Set marketing objectives
2
Identify business goals
1
Understand a Digital Marketing Roadmap
Neha's Bakery Growth Plan
Neha owned a bakery.
She started posting randomly on Instagram and occasionally ran ads.
Some months she got orders, while other months sales dropped.
Neha's Bakery Growth Plan
Later, Neha created a simple roadmap
Neha's Bakery Growth Plan
Within a few months, her marketing became more organized and predictable.
Success comes from planning, not random marketing.
Think about Neha's bakery
Before opening a new branch, she needed a clear plan:
Where to open
How much to invest
How many customers to target
Similarly, businesses need a roadmap before starting marketing activities.
A roadmap helps convert business goals into actionable marketing steps.
Introduction to Digital Marketing Roadmap
A Digital Marketing Roadmap is a structured plan that guides marketing activities.
Achieve business goals
Organize marketing efforts
Track progress
Improve decision-making
Purpose :
Introduction to Digital Marketing Roadmap
2
3
4
5
6
Business Goal
Marketing Objective
Marketing Channels
Marketing Activities
Lead Generation
Measurement
1
Understanding Business Goals
Business goals define what the company wants to achieve.
Examples :
Increase sales
Generate leads
Increase website traffic
Improve brand awareness
Launch a new product
Example
Business:
Fitness Coaching
Goal:
Increase monthly enrollments by 30%
Setting Marketing Objectives
Marketing objectives support business goals.
Example :
Business Goal
Simple Example
Goal:
Increase bakery orders
Objective:
Generate 50 leads per month
Selecting Marketing Channels
Businesses choose channels based on audience behavior
Youtube
Email Marketing
Planning Marketing Activities
Activities are the actions performed on selected channels.
Examples :
Lead Generation Strategy
Lead generation helps businesses collect potential customer information.
Common Lead Sources
Meta Lead Ads
Google Lead Forms
Landing Pages
Website Forms
WhatsApp Campaigns
Measuring Marketing Performance
Marketing success should always be measured.
Important Metrics :
Reach
Clicks
Leads
Sales
Conversion Rate
ROI
Summary
5
Activities are planned for each channel.
4
Channels are selected based on audience behavior.
3
Marketing objectives support business goals.
2
Business goals define the destination.
1
A Digital Marketing Roadmap guides marketing efforts.
Quiz
What is the purpose of a Digital Marketing Roadmap?
A. Design websites
B. Organize and guide marketing activities
C. Create logos
D. Manage inventory
Quiz
What is the purpose of a Digital Marketing Roadmap?
A. Design websites
B. Organize and guide marketing activities
C. Create logos
D. Manage inventory
