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Learning Outcome(Slide2)
6
Basics of branding and messaging
5
Target audience and segmentation
4
Different marketing channels
3
Creating value for customers
2
Understanding customer needs
1
What marketing means ?
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
What is Time Series Data?
Definition :
Time Series = A sequence of data points indexed by time.
Examples:
Stock market prices
Weather measurements
Website traffic
Sales over months
Python Libraries for Time Series
Pandas
Data handling
NumPy
Numerical computation
Statsmodels
Statistical tests & models
Matplotlib / Seaborn
Visualization
Essential libraries for time series analysis in Python
Loading Time Series Data
Reading time-based datasets
Key step:
Convert date column into datetime index
Example concept:
parse_dates
index_col
This allows time-based operations
Fixing Time Frequency
Why frequency matters
Time series must have consistent intervals
Example frequencies:
Using:
asfreq()
Time Series Visualization
Plotting reveals:
Trends
Seasonal patterns
Anomalies
Basic plot:
df.plot()
Resampling Data
Resampling = Changing time granularity
Two types:
Downsampling
Upsampling
Monthly
Yearly
Monthly
Daily
Handling Missing Data
Real datasets often have missing time points
Common methods:
Forward Fill (ffill)
Propagate last valid observation forward
Backward Fill (bfill)
Propagate next valid observation backward
Interpolation
Estimate values between known points
Rolling Statistics
Used to smooth noisy data
Example:
12-month rolling average
Helps reveal long-term trend
Time-based Filtering
We can easily filter time ranges
Examples:
Example concept:
df['1952':'1953']
df['1952']
Removing Trends (Differencing)
Many time series contain trend
Differencing helps make data stable
Formula concept:
Current value - Previous value
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat