Influencer & Affiliate Marketing

Influencer Types

Learning Outcome

6

Apply influencer marketing in real scenarios

5

Measure influencer campaign performance

4

Understand campaign strategies

3

Learn how brands collaborate with influencers

2

Identify different types of influencers

1

Understand what Influencer Marketing is

Burger stall Analogy

Rohit opened a new burger stall just outside his college gate.

Burger stall Analogy

In the beginning, students would walk past without even noticing it.

He tried calling out to people, but very few stopped.

So instead of convincing everyone himself, he offered a free burger to the most popular student in college.

Burger stall Analogy

Student genuinely loved the taste and posted about it

Within a few days, Rohit’s stall became one of the busiest and most talked-about spots near the college.

Burger stall To Influence

Similarly in Marketing, this is exactly how Influencer Outreach works.

This helps your brand get attention quickly, builds credibility, and attracts the right audience without putting all the effort into direct promotion.

What is Influencer Marketing?

A strategy where brands collaborate with content creators (influencers) To promote products/services to their audience

Works on:

Trust
Authority
Audience connection

Types of Influencers

How Influencer Marketing Works

How Influencer Marketing Works

Platforms for Influencer Marketing

Key Metrics

Summary

5

Success measured by engagement and conversions

4

Reaches targeted audiences across platforms

3

Builds on trust and audience connection

2

Builds on trust and audience connection

1

Promotion through creators (influencer marketing)

Quiz

Which metric is used to measure influencer campaign success?

A. Font size

B. Engagement (likes, comments, shares)

C. Screen resolution

D. File size

Quiz-Answer

Which metric is used to measure influencer campaign success?

A. Font size

B. Engagement (likes, comments, shares)

C. Screen resolution

D. File size